PURINA PRO PLAN AND ATP TOUR ENTER LONG-TERM PARTNERSHIP TO PROMOTE HIGH-QUALITY PET NUTRITION ACROSS THE TENNIS COMMUNITY

The new collaboration aims to encourage cat and dog owners to care for their pets at a professional level.Purina PRO PLAN will serve as the Official Pet Nutrition Partner of the ATP Tour and will also be present at major ATP events in Europe, including the Barcelona Open Banc Sabadell.The brand will benefit from year-round exposure across ATP’s media channels, helping it connect with tennis fans and pet owners worldwide.

April 14, 2025Barcelona & London

Purina PRO PLAN®, part of Nestlé Purina PetCare Europe, and the ATP have announced a multi-year agreement that makes the brand the Official Pet Nutrition Partner of the ATP Tour.

Recognized as a global leader in pet nutrition, Purina PRO PLAN offers a wide range of premium-quality products developed by veterinarians and nutrition experts. These products are designed to support the health, vitality, and longevity of cats and dogs. Through this partnership, the brand aims to inspire pet owners to show the same level of care and commitment to their animals as professional athletes demonstrate in their sport.

The agreement ensures continuous brand visibility across ATP’s social, digital, and editorial platforms, providing a strong global stage for engagement.

As part of the deal, Purina PRO PLAN will take part in several ATP Tour events across Europe, including the Barcelona Open Banc Sabadell, Swiss Indoors Basel, and the Nitto ATP Finals in Turin.

Throughout the season, the brand will interact with players, fans, and pet owners to highlight the importance of proper nutrition and care in maintaining pets’ health and well-being. This will include activations in fan zones as well as various interactive experiences and campaigns.

The partnership also reflects Purina PRO PLAN’s dedication to supporting ATP players who have pets, offering expert guidance and high-end nutrition solutions to help them care for their animals at the highest level.

ATP Chief Business Officer Daniele Sanò stated that the organization is pleased to welcome a leading brand from the pet nutrition sector. He noted that pets play an important role in the lives of both fans and players, and the partnership creates new ways to engage audiences while helping athletes better care for their animals.

David Ferrer, Director of the Barcelona Open Banc Sabadell, said he is delighted to welcome Purina PRO PLAN as a partner. He emphasized that many tennis players consider their pets part of their family, and having a brand focused on their health and nutrition enhances the overall support offered to players.

About Purina PRO PLAN®Purina PRO PLAN aims to become one of the most recognized pet food brands globally by improving the lives of cats and dogs through advanced, science-based nutrition. Its products are developed with the help of veterinarians and experts, with a strong focus on innovation and meeting the evolving needs of pets and their owners.

About PurinaNestlé Purina PetCare Europe has been dedicated for over 130 years to enriching the lives of pets and the people who care for them. The company focuses not only on high-quality nutrition but also on sustainability, responsible pet ownership, and social initiatives that support people in need.

Its portfolio includes well-known brands such as Felix®, Purina ONE®, Gourmet®, and PRO PLAN®.

About the ATPThe ATP is the global governing body of men’s professional tennis. Its mission is to grow the sport by engaging fans worldwide, showcasing top players at leading tournaments, and inspiring future generations. The season spans events across the globe and culminates in the Nitto ATP Finals in Turin, where the top-ranked players compete and the year-end World No. 1 is crowned.